video-advertising

video-advertising practice questions, page 3 of 5, with answer review and explanations.

Question 11

What do earned actions measure?

  1. Comments and likes.
  2. Earned views, earned comments and earned likes
  3. Visits on the website.
  4. Ad views.

Question 12

Why is average view frequency important to measure?

  1. All of the listed answers are incorrect.
  2. You can see the number of conversions the ad received.
  3. You can understand how often a single user sees your ad
  4. You can see how engaged a viewer is with your ad

Question 13

Where would a call-to-action (CTA) overlay show?

  1. All of the listed answers are correct.
  2. Videos on your channel.
  3. Embedded videos.
  4. On TrueView in-display ads.

Question 14

With YouTube Analytics, you can track metrics on:

  1. cost-per-channel visit.
  2. playback locations.
  3. YouTube session length.
  4. TrueView ad skip rates.

Question 15

What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?

  1. 0.2
  2. 0.11
  3. 0.02
  4. 0.09