video-advertising

video-advertising practice questions, page 5 of 5, with answer review and explanations.

Question 21

Which should be considered when analyzing campaign performance of different TrueView video ad formats?

  1. Quartiles only.
  2. View-through rate (VTR) only.
  3. View-through rate (VTR) and quartiles.
  4. Quartiles and website clicks.

Question 22

Average video view duration metrics are accessible through:

  1. The YouTube Channel watch page.
  2. The YouTube analytics audience retention tab.
  3. AdWords reports and uploads tab.
  4. AdWords campaign tab.

Question 23

With TrueView in-display ads, advertisers can target:

  1. The Google Display Network (GDN).
  2. All of the listed answers are incorrect.
  3. YouTube.
  4. YouTube and the Google Display Network (GDN).

Question 24

What does linking an AdWords account to a YouTube account allow an advertiser to do?

  1. Access additional video reporting metrics.
  2. All of the listed answers are correct.
  3. Create a remarketing list.
  4. Create call-to-action (CTA) overlays.