search-advertising

search-advertising practice questions, page 5 of 10, with answer review and explanations.

Question 21

You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

  1. Traffic Estimator
  2. Keyword tool
  3. Placement tool
  4. Search Terms Report

Question 22

Mary has a Google AdWords account, and she feels that her Google AdWords aren't performing well. Mary wants to make adjustments to her ad, to get more clickthroughs to her website. Which of the following optimizations is likely to help Mary increase her clickthrough rate?

  1. Mary should stop using an image ad and use a text ad only, in Google search.
  2. Mary should focus on her website by adding content.
  3. Mary should focus on ad quality and use negative keywords, to eliminate extra impressions.
  4. Mary should create multiple campaigns, and track the performance of each campaign.

Question 23

Kelly has created two ad groups for her realty business in Ohio. In both ad groups, she's identified the keyword 'Columbus Condos' for her ads. What problem exists within this scenario that could affect Kelly's ads?

  1. Kelly should not have keywords competing against one another.
  2. Kelly should merge all the ads into one campaign so that her ads will show up twice in search results.
  3. By having two ad groups with the same keyword, Kelly may pay considerably more for her ads because the ads will appear twice in search results.
  4. Kelly should only have one ad group, not multiple groups.

Question 24

Paula has created a Google AdWords campaign for her company. She has created a good group of keywords for her ads, and she's eager to get visitors to her site as soon as possible. Paula would like Google to display her ads as often as possible, until her budget is reached. What type of delivery option should Paula choose for her ads?

  1. Instant delivery
  2. Accelerated delivery
  3. Click-cost delivery
  4. Standard delivery

Question 25

Beth runs a photography business and she wants to make certain, her advertisements only run in the evening. How is this possible with Google AdWords?

  1. Beth can pause and restart her ads whenever she likes.
  2. Beth can use the ad scheduling tool to choose when her ads should appear.
  3. Beth can use the conversion optimizer to indicate the hours she'd like to optimize her ad for conversion.
  4. Google won't automatically adjust when the ads are displayed.