mobile-advertising

mobile-advertising practice questions, page 3 of 4, with answer review and explanations.

Question 11

________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

  1. Keyword planner
  2. Sitelinks
  3. App extensions
  4. Conversion tracking

Question 12

50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.

  1. half-an-hour
  2. two hours
  3. one hour

Question 13

Which of the following is NOT true about an app URL scheme?

  1. The scheme is a part of the link that identifies which app to open
  2. Schemes are automatically set up when you create your app
  3. Typically the website name appears in reverse; e.g., example.com becomes com.example as a scheme
  4. You can use "http" or a custom scheme that can start with the app or website name

Question 14

Which is a benefit of using server-to-server app conversion tracking over an SDK?

  1. If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
  2. Server-to-server connections are easier to set up than code-less conversion tracking
  3. Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store
  4. Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size

Question 15

What is the most common way for advertisers to monetize their app?

  1. Ad buys Driving traffic to their mobile website to complete purchase
  2. In-app purchases
  3. Charging for app downloads from the Apple iTunes or Google Play store