mobile-advertising

mobile-advertising practice questions, page 2 of 4, with answer review and explanations.

Question 6

Automatic bidding is ideal for advertisers who:

  1. Want to set their own bids for individual keywords
  2. Want to save time managing bids based on hundreds of signals
  3. Don’t want to spend a lot of time managing keywords
  4. Want to set their own bids for individual ad groups

Question 7

When you use a flexible bid strategy, it will automatically optimize your bids based on:

  1. Your search terms data
  2. Your remarketing list
  3. Your Quality Score
  4. Your performance KPI (Key Performance Indicator)

Question 8

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

  1. False
  2. True

Question 9

Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?

  1. Target return on ad spend (ROAS)
  2. Target outranking share
  3. Target search page location
  4. Target cost-per-acquisition (CPA)

Question 10

You can use a mobile specific display URL to:

  1. Show consumers that you are a large brand
  2. Differentiate yourself from other advertisers
  3. Effectively track conversions to your desktop site
  4. Indicate that you have a mobile-friendly landing page