Question 56
MB-220
MB-220 practice questions, page 12 of 13, with answer review and explanations.
Question 57
Your organization needs to use Dynamics 365 Customer Insights - Journeys to send personalized text messages to customers using journeys. The procurement department has purchased a phone number from Twilio. The phone number is prefixed with your town's area code. You configured Twilio as a new SMS provider, and entered the account SID and auth token you were provided with. You then added a new sender. You need to determine the type of phone number you should select. What should you select?
- Geo
- Toll-free
- Alphanumeric
- Short code
Question 58
You created and published lead scoring models in the Dynamics 365 Customer Insights - Journeys application. Your marketing team members inform you that they are NOT able to view the lead scoring insights. You confirm the lead scoring models are published and are live. You need the marketing team to be able to view the lead scoring insights. What should you do?
- Assign the Lead Score Viewer security role to the users.
- Set all leads to Active state to capture the insights.
- Re-publish the lead scoring models to allow the system to capture the insights.
- Set automatic lead scores cleanup to No to capture the scoring.
Question 59
Case study - This is a case study. Case studies are not timed separately. You can use as much exam time as you would like to complete each case. However, there may be additional case studies and sections on this exam. You must manage your time to ensure that you are able to complete all questions included on this exam in the time provided. To answer the questions included in a case study, you will need to reference information that is provided in the case study. Case studies might contain exhibits and other resources that provide more information about the scenario that is described in the case study. Each question is independent of the other questions in this case study. At the end on this case study, a review screen will appear. This screen allows you to review your answers and to make changes before you move to the next section of the exam. After you begin a new section, you cannot return to this section. To start the case study - To display the first question in this case study, click the Next button. Use the buttons in the left pane to explore the content of the case study before you answer the questions. Clicking these buttons displays information such as business requirements, existing environment, and problem statements. If the case study has an All Information tab, note that the information displayed is identical to the information displayed on the subsequent tabs. When you are ready to answer a question, click the Question button to return to the question. General overview - Fabrikam, Inc. is a provider of medical technology. Fabrikam engages in demand generation. • The marketing team that captures and qualifies leads, and then routes qualified leads to sales teams. • The sales teams include third-party sellers that work for Fabrikam's distribution partners. Fabrikam also has a customer service team that handles customer cases related to questions about and issues with Fabrikam technology. • For installation and support of its technology, Fabrikam works with a range of installation and support partners. Fabrikam organizes its products into five categories of medical technology. • All internal employees sell to and support accounts in all five categories. • Some partners only sell or support accounts from a single category. Existing environment - Fabrikam has a sandbox Microsoft Dataverse environment, where solutions are developed and tested, and a production Dataverse environment. Within each environment, Fabrikam has implemented Dynamics 365 Sales, Dynamics 365 Customer Service, and Dynamics 365 Customer Insights - Journeys. The website for Fabrikam is built on WordPress, and a form created in Customer Insights - Journeys has been embedded on the "Contact Us" page on the site. • The form is configured to create Lead records upon submission. • Submitting a "Contact Us" form currently only initiates the Lead being reviewed by a marketing user and either disqualified or routed to a Sales Owner via a business process flow. Currently, Customer Insights - Journeys is used to send weekly email newsletters to Contacts based on which of the five categories of medical technology their customer has purchased most recently. The environments use the default settings that the Customer Insights - Journeys application was provisioned with. Aside from domain authentication of the Fabrikam web and email domain, no new settings have been created. New situation - Upcoming product launch - The latest version of Fabrikam's best-selling medical device is going to be launched in three months. A new chief marketing officer (CMO) has been brought in to optimize demand generation processes related to the launch. The launch strategy - The new CMO insists on using return on investment (ROI) attribution to inform marketing strategy. They want to be able to track marketing spend on search advertising and other campaign tactics all the way from initial click through to won opportunities using UTM parameters. • utm_source - "Google" or "Bing" if originating from Advertising, or "Dynamics" if originating from Marketing Automation. • utm_campaign - either "PreLaunch" or "PostLaunch." • utm_medium - "paid" if originating from Advertising, or the channel type if originating from Marketing Automation. • utm_content - "CTA" if originating from Advertising, or the message name if originating from Marketing Automation. For the launch, the CMO intends to increase lead capture by creating two new landing pages specific to the product launch. Implementation of the strategy - Launch campaign overview - First, a teaser page will be published one month prior to launch to generate a list of interested Leads. Those Leads will be nurtured with pre-launch content and then sent a launch announcement via email. If the Lead clicks on the "Learn More" link in the launch announcement, the link will take them to a post-launch landing page. The post-launch landing page will be created with a call to action to submit a form to "Contact Sales." Launch campaign stages - If a Lead generated from the pre-launch content submits the "Contact Sales" form on the post-launch page, they should NO longer receive pre-launch nurture content. The post-launch page will also have traffic driven to it via search advertising. Additionally, existing Contacts who have purchased technology from the relevant category will also be sent a launch announcement email driving them to the post-launch landing page. Launch strategy routing - Anyone submitting the form on the post-launch landing page should be routed directly to Sales. • If the submitter has an existing Sales Owner, they should be routed to that Sales Owner. • If the submitter does NOT have an existing Sales Owner, routing should be based on the information in the UTM parameters regarding the traffic content that drove them to the site. • The ad content and message names should identify which region the ad or message was sent to, as well as the Sales Director for each region the Contact is assigned to. • Some of the routing will be to third-party distribution partners. o The routing to distribution partners will be handled via email alerts sent to the email address of the Sales Manager at the distribution partner identified in the UTM parameters regarding traffic content. Reporting on success of the strategy The CMO wants to be able to report on UTM campaign, source, medium, and content that drives the most "Leads," "Contacts," "New Opportunities," and ultimately "Opportunities Closed as Won." New requirements - Customer Insight - Journeys requirements The launch strategy implies the following requirements that must be met in Customer Insights - Journeys: • Create new lead capture form for the pre-launch page, creating Leads on submission. • Create new lead capture form for the post-launch landing page, creating Contacts on submission. • Enable UTM parameter capture upon form submission for Leads and Contacts. • Enable UTM parameters to be added to email links. • Enable a new column named "Campaign", which contains the values "PreLaunch" and "PostLaunch", on the Journey table and add it to the Journey Designer so either value can be selected by a user. • Enable the new Campaign column to be used as the value for utm_campaign. • Create journeys to nurture pre-launch leads captured. • Ensure pre-launch leads are removed from the pre-launch journey when they trigger the strategy condition to no longer receive pre-launch content. • Ensure post-launch leads are routed to the correct Sales Owner based on either existing allocation or utm_content data. • Create and enable email alerts triggered on form submission to be sent to third-party Sales Owners that do NOT use Fabrikam's Dynamics 365 Sales CRM application. • Set up analytics to track Leads, Contacts, New Opportunities and Opportunities Closed as "Won." Other requirements - Given the importance of launch, the IT department has also set a new protocol for the release process for customizations to Dynamics 365. A new solution is now required to be created for any customizations related to the launch. Since the launch is quickly approaching, the web team does NOT want to commit to developing new WordPress landing pages. Therefore, there is also a requirement that the new landing pages be standalone pages hosted by Customer Insights - Journeys that are created using the "Basic Form" template. You have completed the development and testing of the customization required to route submissions to third-party Sales Owners. You need to successfully release the routing feature to users in compliance with both Microsoft best practices and the process for releasing customizations at Fabrikam. Which four actions should you perform in sequence within Fabrikam's environments? To answer, move the four appropriate actions from the list of actions to the answer area. Arrange the four actions in the correct order.
Question 60