individual-qualification

individual-qualification practice questions, page 2 of 14, with answer review and explanations.

Question 6

To track website behavior data with Google Analytics, which steps will you need to complete?

  1. Install Google Analytics software on your desktop
  2. Create an Analytics account
  3. Add the Analytics tracking code to each page of your site
  4. Download the Analytics app

Question 7

Its important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

  1. collecting user information for sales teams to connect with potential leads
  2. selling products or services
  3. encourage engagement and frequent visitation
  4. all these options are equally relevant as business objectives for content publishers

Question 8

The demographics and interest category information in Google Analytics comes from:

  1. the DoubleClick third-party cookie
  2. Google Tag Manager
  3. survey data filled out by users
  4. Information that you upload from your CRM
  5. The AdWords first-party cookie

Question 9

When do Google Analytics Terms of Service permit sending personally identifying information (PII. to Google?

  1. when encrypted
  2. in custom campaigns only
  3. never

Question 10

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

  1. Google Analytics does not keep track of sessions by default
  2. The visitor’s session expires after 5 minutes of inactivity
  3. The visitor’s session expires once the visitor has exited your site
  4. The visitor’s session expires after 30 minutes of inactivity