individual-qualification

Review 332 INDIVIDUAL-QUALIFICATION practice questions with answer explanations and community insights.

Question 1

Digital analytics is:

  1. the analysis of quantitative data from your business
  2. a process of continual improvement of the online experience
  3. the analysis of qualitative data from your business
  4. the analysis of data from your business and the competition
  5. all of these answers are correct

Question 2

Complete the definition of "digital analytics" by choosing the best option to fill in the blanks for the statement below. "Digital analytics" is the analysis of qualitative and (A. ___________________ data from your business and the competition to drive a (B. ___________________ of the online experience that your (C. ___________________ and potential customers have which translates to your desired (D. ___________________.

  1. numeric, continual change, customers, audience
  2. quantitative, continual improvement, customers, outcomes
  3. numeric, continual improvement, customers, audience
  4. quantitative, continual change, customers, outcomes

Question 3

What is the first step of analytics planning?

  1. Document your technical infrastructure
  2. Implement Google Analytics
  3. Create your implementation plan
  4. Define your overall measurement plan and business objectives

Question 4

Which of the following should be the first step you complete during the analytics planning process?

  1. Implement Google Analytics
  2. Create your implementation plan
  3. Define your overall measurement plan and business objectives
  4. Maintain and refine your plans
  5. Document your technical infrastructure

Question 5

What is the order of steps when defining a measurement plan?

  1. Business objectives > key actions > KPIs
  2. KPIs > key actions > business objectives
  3. Key actions > KPIs > business objectives
  4. Business objectives > KPIs > key actions
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