Question 56
In order to distinguish between users on web pages, Google Analytics:
- uses the IP address of a device that accesses the site
- uses the city, state and country of a visitor that access the site
- creates anonymous unique identifiers using third-party cookies
- creates anonymous unique identifiers using first-party cookies
Question 57
Third-party data may be joined with the Google Analytics data collected via the tracking code.
- True
- False
Question 58
How is Google Analytics able to determine if a group of website interactions are all from the same user device?
- By detecting what city, operating system and browser the hits come from
- By setting a unique ID for the device that is attached to each hit
- By grouping together all hits that are collected within a 30 minute time period
- Google Analytics is not able to detect if a group of interactions are from the same user device
Question 59
Rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number.
- True
- False
Question 60
What does Google Analytics use to differentiate new and returning users?
- A browser cookie
- Artificial intelligence
- A randomly-assigned unique identifier
- A sequential unique identifier