CSCP

CSCP practice questions, page 17 of 37, with answer review and explanations.

Question 81

Which of the following customer relationship management activities most appropriately is used for revenue generation?

  1. Generating customer leads
  2. Generating graphic sales models
  3. Measuring customer preferences
  4. Identifying customer margins

Question 82

A company wants to develop a web site to implement an on-line sales channel. The company has decided to do some usability testing, but resources are limited. The usability testing has therefore to be done as efficient as possible. Which THREE techniques would you recommend?

  1. SUMI
  2. Usability laboratory
  3. Use case testing
  4. Heuristic evaluation
  5. Equivalence partitioning
  6. Pairwise testing
  7. Exploratory testing

Question 83

Compared to mass-media marketing, customer relationship management has the advantage of allowing the organization to:

  1. compete for customers based on service.
  2. reach a larger number of potential customers.
  3. reduce inventory to improve cash flow.
  4. focus on attracting new customers.

Question 84

A SUMI test was performed at an early stage within the system test. Hereafter you find the results of the SUMI test. Based on these results, what would you recommend as the most appropriate approach for usability testing?

  1. Since the SUMI scores are largely above market average no further action on usability is needed
  2. Since the standard deviation of most SUMI scales is much too large, a new SUMI test must be performed
  3. Since the scores are not really showing a high level of user-satisfaction additional usability testing based on use case is needed
  4. Since the SUMI results do not provide details, an additional focused heuristic evaluation on the lower scales is recommended

Question 85

A manufacturer uses standard costing, and a potential supplier uses activity-based costing. This difference most likely will have implications for which of the following types of future decisions?

  1. Price concessions
  2. Make-or-buy
  3. Distribution warehouse locations
  4. Freight terms