Certified Marketing Cloud Email Specialist

Certified Marketing Cloud Email Specialist practice questions, page 9 of 12, with answer review and explanations.

Question 41

A marketer at Northern Trail Outfitters is tasked with growing their email subscriber audience. Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? (Choose three.)

  1. Use explicit opt-in for any new web sign-ups.
  2. Set expectations on send frequency and schedule.
  3. Tell customers why they want to receive the emails.
  4. Ask for detailed demographic information.
  5. Automatically opt-in all new customers.

Question 42

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: `NTO Weekly: Topics of interest this week.` Which two best practices should the marketer use to make the subject line more effective? (Choose two.)

  1. Include ג€RE:ג€, ג€FWD:ג€, ג€etc.ג€ to get the reader's attention.
  2. Keep the subject text between 50 and 100 characters long.
  3. Include information relevant to the message in the subject line.
  4. A/׀’ test the effectiveness of different subjects.

Question 43

Northern Trail Outfitters plans to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention `Hero_CTA.` Which two different methods would ensure click behavior on these images if tracked with this naming convention? (Choose two.)

  1. Include ג€HeroCTAג€ in the Link Tooltip field for each link.
  2. Include ג€Hero_CTAג€ in the filename for each Hero image.
  3. Include an alias attribute in each anchor tag and populate it with ג€Hero_CTA.ג€
  4. Add ג€Hero_CTAג€ to the Tracking Alias field for each link.

Question 44

A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe. Which two options are given when the subscriber clicks One-Click Unsubscribe, given that NTO is using the default subscription center? (Choose two.)

  1. Subscriber can choose to be unsubscribed from all NTO publications.
  2. Subscriber can choose which publications to unsubscribe from.
  3. Subscriber can choose to be removed from the data extension.
  4. Subscriber can choose to resubscribe to the list used for the send.

Question 45

Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails. What are three benefits of using Journey Builder? (Choose three.)

  1. Goal setting to have the system listen to see if users met the goal.
  2. Criteria setting to segment contacts based on behavior using SQL.
  3. Updating or creating Salesforce CRM objects or records.
  4. A/B/N testing as part of the workflow to conduct timing and creative tests.
  5. Extracting data from an Audience data extension for analysis.