IIBA-CBDA practice questions, page 4 of 6, with answer review and explanations.
Question 16
A consumer goods manufacturer has recently completed an analytics study to understand how to improve its operational excellence. From the top highlights, online sales outperformed other channels in sales growth and there was a direct relationship between positive customer reviews and increased internet sales. Which strategic business decision may be logically derived from these results?
Improve operational efficiencies
Improve quality of the products
Encourage customers to complete online reviews
Create an empowered and collaborative work culture
Question 17
A manufacturing company, specializing in turf maintenance equipment, has recently seen a decline in their lawn mower sales. As a result, the analytics team is asked to review the latest customer satisfaction survey results. An analyst on this team creates a report for senior management with attractive visuals, supported by the KPI results. Upon reviewing the report, the analyst's manager mentions that the report is missing the narrative. What does this mean?
Notes on assumptions and unavailable data for analysis
A narrative that supports insights with additional context and draws correlations
The data tables that support the visuals and help answer questions
Commentary around why each graphic was selected to provide additional context
Question 18
To gain traction on online sales, a retailer initiated a marketing campaign using banner ads. The company has requested their analytics team to evaluate the performance of the campaign. During the presentation, the analyst confirmed that the campaign did bring in a large number of net new customers to the website and met the target sales conversion rate. They also noted that there was a high number of repeat visitors not completing a sale. What decision would help the retailer improve sales conversion rates for repeat visitors?
Increase investment in banner ads
Ensure the sales checkout process is streamlined
Add additional new products to attract customers
Incentivize customers to subscribe to promotional notifications
Question 19
A business analyst constructs a model they would like to review with key business stakeholders but decides to review the model first with the data scientist who has performed the data analysis. The data scientist provides some suggestions on how to reduce the complexity in the model. One suggestion is to use color to group objects needing to be associated. The data scientist is encouraging using which Gestalt Principle of Perception with regards to data visualization?
Connection
Proximity
Similarity
Enclosure
Question 20
Based on the results of a recently completed analytics initiative, the Human Resource department for a major department store implemented a change to its hiring practice to address the attrition rates of its sales associates. The new policy stated that candidates applying for sales positions must possess at least 3 years of relevant sales experience to be considered. After implementing the change, attrition rates are 10% higher and management is frustrated. Which of the following could result in this outcome?
Analytics is not helpful given this situation
The change proposed is not aligned to company strategy
The results of analysis have been incorrectly interpreted