facebook-100-101

Review 60 FACEBOOK-100-101 practice questions with answer explanations and community insights.

Question 1

Which budgeting option is available for ad campaigns?

  1. Weekly Budget
  2. Daily Budget
  3. Hourly Budget
  4. Monthly Budget

Question 2

Which settings can be selected at the campaign level when creating ads for Facebook?

  1. Creative, campaign objective, A/B test
  2. Campaign objective, A/B test, campaign budget optimization
  3. Targeting, placement, creative
  4. A/B test, campaign budget optimization, placement

Question 3

What is a feature of Estimated Daily Results?

  1. Guarantees performance for the ad set
  2. Predicts performance based off of creative
  3. Helps predict performance for the advertiser’s budget
  4. Excludes budget from consideration

Question 4

A business published a campaign with a 20 second video using the Awareness objective and the ThruPlay optimization. What will ThruPlay optimize for?

  1. Increased number of likes
  2. Increased number of full video completions
  3. Increased number of people watching at least 15 seconds of the video
  4. Increased number of engagements

Question 5

A brand wants to run ads to encourage people to buy their products. Which Call To Action button should the brand use?

  1. See Offers
  2. Shop Now
  3. Learn More
  4. Start Order
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