CSCP

CSCP practice questions, page 23 of 37, with answer review and explanations.

Question 111

Which of the following outcomes is a benefit typically expected of customer relationship management (CRM)?

  1. Reducing the size of the sales force by automating activities
  2. Gaining a better understanding of customer requirements
  3. Implementing automated inter-organizational processes
  4. Focusing sales efforts on the most profitable customers

Question 112

A main benefit of using customer relationship management (CRM) is:

  1. maximization of on-time delivery.
  2. minimization of product returns.
  3. identification of customers with high lifetime value.
  4. finding new markets for existing products and services.

Question 113

Which of the following indicators is most appropriate to use as a measure of supply chain utilization?

  1. Production equipment productivity
  2. Net asset turns
  3. Value-added productivity per employee
  4. Upside flexibility

Question 114

The main benefit of a mass customization product design strategy is to:

  1. sell high quantities of product to specific customer segments.
  2. achieve economies of scale in purchasing components.
  3. offer more product variety while keeping inventories low.
  4. avoid assembly of finished products.

Question 115

Keeping all other factors equal, a company typically will try to maintain higher service levels for products with:

  1. wider variety.
  2. shorter lead time.
  3. higher profit margins.
  4. lower sales volumes.