CSCP practice questions, page 21 of 37, with answer review and explanations.
Question 101
Which of the following actions typically would be considered part of a reverse logistics strategy?
Offering a discount on new purchases when used products are returned
Reducing the amount of packaging material used in shipping
Manufacturing products in batches consistent with full-truckload shipments
Batching returns of defective components to the suppliers
Question 102
A firm supplies products and services to a wide variety of industries with varying requirements for responsiveness and reliability. Many customers across these industries are not satisfied with the firm's ability to meet the lead time and on time delivery requirements. Which of the following tools is most appropriate for the firm to use to improve customer service?
Customer service ratio metrics
Market segmentation
Customer relationship management (CRM)
Supply Chain Operations Reference (SCORֲ®)
Question 103
A company plans to maximize profitability by charging more for its products at retail locations than on its website. Which of the following segmentation strategies would best support this plan?
Group
Channel
Regional
Location
Question 104
Which of the following is the most important result when a company implements customer relationship management?
Profits are maximized.
Retention of key customers is increased.
Product options are increased.
Transaction costs are decreased.
Question 105
Maintaining a long-term collaborative relationship with a trading partner requires: