Certified Marketing Cloud Engagement Administrator

Review 60 CERTIFIED-MARKETING-CLOUD-ENGAGEMENT-ADMINISTRATOR practice questions with answer explanations and community insights.

Question 1

Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content. Which activity would allow them to build the journey with the fewest activities possible?

  1. Join Activity
  2. Engagement Split
  3. Path Optimizer Activity

Question 2

Northern Trails Outfitters wants subscribers in their Onboarding Journey to move along a unique path if they purchase within the first 10 days of registration. Hourly automation is run that updates the Entry Source data extension with a field indicating if the subscriber made a purchase during this time. What should be confirmed to ensure Journey Builder directs the subscribers using this updated data?

  1. Contact Data is used for the Decision Split
  2. Entry Source attributes are available in Journey Settings
  3. Journey Data is used for the Decision Split

Question 3

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails. Where under Setup could this be created?

  1. Email Studio Settings
  2. Account Settings
  3. Content Builder Settings

Question 4

Northern Trails Outfitters wants to use complex criteria to identify subscribers for a special promotional email. Specifically, they want to target subscribers, using both subscriber-based data, of those who live within 10 miles of one of their stores, and behavioral attributes, of those who have opened or engaged with an email within the last 30 days, in their targeted segment. What should be used to create its audience?

  1. Data Filters
  2. SQL Query
  3. Measures

Question 5

Northern Trail Outfitters wants to segment audiences based on Sales Cloud data. Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud?

  1. Contact Builder > Data Extensions > Synchronized Data Extensions
  2. Contact Builder > Data Sources
  3. Setup > Data Management > Synchronized Data Extensions
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