Certified Marketing Cloud Account Engagement Specialist

Review 65 CERTIFIED-MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST practice questions with answer explanations and community insights.

Question 1

What aspect of a Prospect record represents their overall level of interest?

  1. Score
  2. Profile
  3. Account
  4. Grade

Question 2

A user wants to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs: https://www.lenoxsoft.com/products/A https://www.lenoxsoft.com/products/B https://www.lenoxsoft.com/products/C What is the recommended way for the user to accomplish this?

  1. Create three separate page actions, one for each URL.
  2. Set the page action URL as https://www.lenoxsoft.com/products/*
  3. Create one page action with comma-separated URLs.
  4. Create Engage Alerts based on page views.

Question 3

An administrator includes a link to a file on a web page that the company does not own on the company website. How should they track the number of visitors who access this file?

  1. Custom redirects
  2. Marketing Cloud Account Engagement tracking code
  3. Marketing Cloud Account Engagement form
  4. Page actions

Question 4

A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects. What feature is needed for this model?

  1. Engagement Studio & Lists
  2. Marketing Cloud Account Engagement Score & Grade
  3. Marketing Cloud Account Engagement Score & Lifecycle Stage
  4. Prospect Audit & Profile

Question 5

Which three activities would make a prospect active? (Choose three.)

  1. Clicking on a custom redirect
  2. Sending an email to their assigned user
  3. Submitting a Marketing Cloud Account Engagement form
  4. Opening a Marketing Cloud Account Engagement email
  5. Visiting a Marketing Cloud Account Engagement-tracked page
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