Certified Data Cloud Consultant Practice Test

Certified Data Cloud Consultant Practice Test practice questions, page 4 of 6, with answer review and explanations.

Question 16

A consultant is integrating an Amazon S3 activated campaign with the customer's destination system. In order for the destination system to find the metadata about the segment, which file on the S3 will contain this information for processing?

  1. The .json file
  2. The .txt file
  3. The .zip file
  4. The .csv file

Question 17

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which Data Cloud component allows for this?

  1. Calculated insights
  2. Segment membership data model object
  3. Segment exclusion
  4. Nested segments

Question 18

Which information is provided in a .csv file when activating to Amazon S3?

  1. The activated data payload
  2. An audit log showing the user who activated the segment and when it was activated
  3. The manifest of origin sources within Data Cloud
  4. The metadata regarding the segment definition

Question 19

Which two common use cases can be addressed with Data Cloud? (Choose two.)

  1. Safeguard critical business data by serving as a centralized system for backup and disaster recovery.
  2. Harmonize data from multiple sources with a standardized and extendable data model.
  3. Understand and act upon customer data to drive more relevant experiences.
  4. Govern enterprise data lifecycle through a centralized set of policies and processes.

Question 20

Northern Trail Outfitters (NTO) creates a calculated insight to compute recency, frequency, monetary (RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target. Which two actions are required when configuring the activation? (Choose two.)

  1. Select contact points.
  2. Add additional attributes.
  3. Choose a segment.
  4. Add the calculated insight in the activation.