AD0-E208

Review 50 AD0-E208 practice questions with answer explanations and community insights.

Question 1

A business owner is reviewing quarterly financial data and looks to complete projections for the upcoming quarter. Which tool should be used to enable this analysis?

  1. Adobe Experience Platform
  2. Data Feed
  3. Marketing Channels

Question 2

In the Solution Design Reference document, variable “Product Category” is assigned to “eVar4” and is set on a product page with value “Shoes”. It is then not recorded in the shopping cart page, the “Order summary” page, or the “Order completion” pages. The variable is configured like this: If we count the number of orders per product category in a report, which value receives one order after one visitor completes a purchase from that Product page?

  1. Order completion
  2. Shoes
  3. None

Question 3

A UI/UX manager is concerned that a recent change in the design of a landing page may be confusing to visitors. Which two variables would be used to evaluate the impact of the design change on site traffic to that landing page? (Choose two.)

  1. Bounce Rate
  2. Time Spent on Page
  3. Visitors
  4. Entries

Question 4

Refer to the exhibit. Analyzing results from multinational e-commerce, a data analyst realizes much of the product view results and orders are being mapped to an “Unspecified” department name. What is the probable cause?

  1. Product Department is a classification or product data. These products are not correctly updated or defined in classifications.
  2. Product View is not the proper metric for Product Department, thus causing the appearance of “Unspecified”.
  3. Not all products will have a defined name and department. The “Unspecified” is an expected behavior.

Question 5

Refer to the exhibit. A business stakeholder receives a Workspace report that indicates that data is correct. The sums of the items in the rows do not match the total metric values of the columns in the unique visitors and visits report. Which statement about the report is true?

  1. The total row in the table does not represent the sum of all the values in the table for unique visitors and visits.
  2. The report includes data from April, and this inflates the totals.
  3. There is a filter applied, and totals are not updated when filters are applied.
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